SPOAC - Sports Business Academy by WHU joins the GSIC and will bring their marketing program to Madrid
SPOAC – Sports Business Academy by WHU
, one of the leading academic institutions for future leaders in sports business has teamed up with the Global Sports Innovation Center based in Madrid, Spain.
The educational institution for managers in the sports business founded by the private business school WHU – Otto Beisheim School of Management and the sports business information processor and congress organiser SPONSORs has signed a partnership agreement with Global Sports Innovation Center. Considering the way digitalisation and technological solutions are becoming increasingly more significant to the sports business, this partnership makes an important contribution to professionalisation in the industry.
As one integral part of the partnership, students from SPOAC’s ‘General Management Program in Sports Business’ (GMP) will be on site at the GSIC during their fourth module ‘Sports Marketing – How to address markets successfully
’ in November and benefit from the unique proximity to a variety of digital start-ups and tech-solutions within the GSIC ecosystem.
“Digitalisation and the accompanying growth of the industry in particular pose new challenges to the managers of tomorrow. Therefore, we are really looking forward to a close relationship with the GSIC to open up new networks and gateways to technology services, digital solutions and programs that meet the needs of our partners, students and the industry as such”, states Philipp Klotz, CEO of SPONSORs.